Please read this privacy policy carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and how to contact us and supervisory authorities in the event you have a complaint.

WHO WE ARE

Digital First is a digital marketing agency which focuses exclusively on the self storage sector. We collect, use and are responsible for certain information about you. When we do so, we are regulated under the General Data Protection Regulation which applies across the European Union (including the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws. The person responsible for how we handle personal information is Robbie Cameron who can be contacted at robbie@digitalfirst.co.uk.

THE PERSONAL INFORMATION WE COLLECT AND USE

Personal information provided by you

In the course of operating our business, we collect personal information when you provide it to us, such as your name, postal address, email address, phone numbers, and alternate contact address.    

We also collect information on the various digital marketing platforms associated with your business.

Personal information provided by third parties

Occasionally we may receive information about you from other sources, which we will add to the information we already hold about you in order to help us provide services to you and to improve and personalise our service to you.

Personal information about other individuals

If you give us information on behalf of someone else as an alternate contact, referee or next of kin, you confirm that the other person has agreed that you can:

·       give consent on his/her behalf to the processing of his/her personal data;

·       receive on his/her behalf any data protection notices; and

·       if relevant, give consent to the transfer of his/her personal data abroad.

Sensitive personal information

We will not usually ask you to provide sensitive personal information. We will only ask you to provide sensitive personal information if we need to for a specific reason. If we request such information, we will explain why we are requesting it and how we intend to use it.

Sensitive personal information includes information relating to your ethnic origin, political opinions, religious beliefs, whether you belong to a trade union, your physical or mental health or condition, sexual life, and whether you have committed a criminal offence. We will only collect your sensitive personal information with your explicit consent.

Children

We do not knowingly collect personal data relating to children under the age of 16. If you are a parent or guardian of a child under the age of 16 and think that we may have information relating to that child, please contact us. We will ask you to prove your relationship to the child but if you do so you may (subject to applicable law) request access to and deletion of that child’s personal data.

HOW AND WHEN DO WE COLLECT INFORMATION FROM YOU?

We gather information from you if you come to our site for information or to request a digital marketing health check. We collect personal information via our website and mobile applications or ‘Apps’ and other technical systems. We collect this when you use our website or Apps to sign up to, participate in or receive a service from us. Our website also uses cookies (see “Use of cookies” section below) and collects IP addresses (which means a number that can uniquely identify a specific computer or other device on the internet). We also collect personal information when you contact us, send us feedback, complete customer surveys or participate in competitions that we hold.

We may monitor and record communications with you (such as telephone conversations and emails). We may do this for a number of reasons, such as to check the quality of our customer service, for training purposes, to prevent fraud or to make sure we are complying with legal requirements.

Use of cookies

A cookie is a small text file which is placed onto your computer (or other electronic device such as a mobile telephone or tablet) when you use our website. We use cookies on our website. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify you individually. We use analysis software to look at IP addresses and cookies to improve your experience as a user of our website. We do not use this information to develop a personal profile of you. If we do collect personally identifiable information, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

You can set your browser not to accept cookies and the websites below tell you how to remove cookies from your browser. However, some of our website features may not function as a result.

For further information on cookies generally visit www.aboutcookies.org or www.allaboutcookies.org.

REASONS WE CAN COLLECT AND USE YOUR PERSONAL INFORMATION

We rely on a different lawful basis for collecting and using personal data in different situations.

Legal obligations

We collect and use personal information from our customers and staff to comply with our legal obligations. 

We will also from time to time communicate with you information about other services we can offer you and update you about our activities and promotions which may be of interest to you. If you would like to stop receiving these emails, you can also click on the “unsubscribe” button at the bottom of the email. It may take a few days for this to take place. If you ask us to stop contacting you in this way, you can also ask us to start again at any time.

If we propose to use your information for any other uses we will ensure that we notify you first. If we need your consent to use your information for these other purposes, we will give you the opportunity to opt in or to refuse.  If you opt in, you will be able to opt out at any time.

When will we contact any other person about you?

If you provide us with details of any other person we can contact to discuss your account, we may contact that person and discuss and share the details of your account with that person and deal with that person in relation to your account as if that person was you. We may particularly want to do this if we are unable to get in touch with you for any reason. If you change your mind, you can email or write to us and have this person taken off your account as an alternate contact person (see ‘How can you contact us?’ below).

Who your information might be shared with

We may disclose your personal data to:

·       service providers under contract with us to support our business operations

·       trade associations of which we are a member;

·       law enforcement or government agencies in connection with any investigation to help prevent or detect unlawful activity;

·       any person or agency if we need to share that information to comply with the law or to enforce any agreement we may have with you or to protect the health and safety of any person;

·       any person who you have named as a person we can contact to discuss your account;

·       any person who is your agent or representative, such as the holder of a power of attorney, a legal guardian or person administering a will;

·       credit card associations if specifically required;

·       financial institutions for the purpose of processing payments.

KEEPING YOUR PERSONAL INFORMATION SECURE

We have appropriate security measure in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way.  We limit access to your personal information to those who have a genuine business need to know it.  Those people processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.  

We will use technical measures to safeguard your personal data, for example:

·       we store your personal data on secure servers; and

·       payment details are encrypted on the secure server

We have procedures in place to deal with any suspected data security breach. We will notify you and any applicable supervisory body of a suspected data breach where we are legally required to do so.

While we will use all reasonable efforts to keep your personal data safe, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that is transferred from you or to you via the internet. If you have any particular concerns about your information, please contact us (see ‘How to contact us’ below).

Our website contains links to websites and applications owned and operated by other people and businesses. These third party sites have their own privacy policies and use their own cookies and we recommend that you review them before you provide them with personal information. They will tell you how your personal information is collected and used whilst you are visiting these other websites. We do not accept any responsibility or liability for the content of these sites or the use of your information collected by any of these other sites and you use these other sites at your own risk.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?

We will usually hold your personal information as a customer or employee on our system for the period we are required to retain this information by applicable UK law, currently 6 years from the end of our contract or 6 months after any unsuccessful job application, unless you have told us you want us to delete the information earlier (see section “What rights do you have” below).

WHAT RIGHTS DO YOU HAVE?

Under the General Data Protection Regulation you have a number of important rights. These include the following rights:

·       request a copy of your information which we hold (subject access request);

·       require us to correct any mistakes in your information which we hold;

·       require the erasure of personal information concerning you in certain situations

·       require us to stop contacting you for direct marketing purposes;

·       object in certain other situations to our continued processing of your personal information;

·       restrict our processing of your personal information in certain circumstances;

·       object to decisions being taken by automated means which produce legal effects concerning you or which affect you significantly; and

·       receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable  format and have the right to transmit those data to a third party in certain situations.

Further information on each of these rights is available from the Information Commissioner’s Office.

If you would like to exercise any of these rights, please:

·       email, call or write to us (see ‘How to contact us’ below)

·       let us know the information to which your request relates, including any account or reference numbers, if you have them

We will not charge any fee for any of these services in most cases.

HOW TO CONTACT US

We hope that we can resolve any query or concern you raise about the way we use your personal information Please contact us if you have any questions about this privacy policy or the information we hold about you.

If you wish to contact us, please send an email to info@digitalfirst.co.uk or write to us at 216 Main Road, Claremont, Cape Town, South Africa, 7708 or call us on +27 (0) 21 671 3233.

The General data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority. The supervisory authority I the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/ or telephone 0303 123 1113

CHANGES TO THE PRIVACY POLICY

This Privacy Notice was published on 26th September 2022 and last updated on 26th September 2022. We may change this Privacy Notice from time to time. You should check this policy occasionally to ensure you are aware of the most recent version.

DO YOU NEED EXTRA HELP?

If you would like this policy in another format (for example: audio, large print, braille) please contact us (see ‘How can you contact us?’ above).