Case Study - Medium-sized operator in Western Europe
With a multi-store London portfolio in zone 1 and zone 2, the client had to compete with REIT sized competition. By initiating a strategic search engine optimisation campaign, we immediately improved a historically underperforming website to significantly increase enquiry levels. A bespoke geotargeted advertising campaign ensured a distribution of enquiries for stores in the same region competing for the same audience.
By geotargeting specific nodes, new audiences were attracted which resulted in a not only an increase in enquiries, but a reduction in cost per enquiry.