Self storage marketing: why LinkedIn should be a part of your strategy

If TikTok and Instagram are where influencers shine, then LinkedIn is where businesses steal the spotlight. From billionaire business moguls and budding entrepreneurs to bloggers and self-employed mavericks, this platform has become a popular tool for professionals to succeed online. 

Today, almost every working professional can be found on LinkedIn. As a result it has become a hub for businesses to increase exposure, generate leads, and network with some of the biggest players in the industry. Despite this, LinkedIn is overlooked as a social media strategy, with many unsure of how to leverage its full potential. 

If you’re not convinced LinkedIn is the right platform for your self storage facility, here are a few ways it can bolster your brand online and beyond. 

1. Boost local exposure

LinkedIn is a powerful tool that can give your local exposure a major boost. Start by creating a business page if you haven’t already, and begin sharing industry-related content and connecting with potential customers in your area. 

This is a great opportunity to showcase your expertise as a specialist in the self storage industry and attract the interest of local media outlets and customers in the community. Post compelling content, share facility updates, and monitor the space to see what topics are trending and how you can capitalise on them. 

Plus, LinkedIn’s targeting options let you hone in on the exact audience you want to reach and increase visibility where it counts.

2. Grow networking opportunities

LinkedIn is home to the largest network of professionals on the web. Whether you’re attending industry conferences, joining trade organisations, or participating in online forums, the opportunities to network are endless on this platform. 

Not only will you get to learn about new trends and best practices in the industry, but you’ll also get to build relationships with some of the biggest names in the industry. Sharing these exchanges on your page and building your network will also do wonders for your online reputation.  

3. Manage your online reputation

Speaking of online reputation, LinkedIn has all the ingredients to help you make a favourable impression with your customers. With Linkedin, you can share industry-related content and position yourself as a thought leader.

4. Nurture new leads

LinkedIn is not only a platform to sculpt a good reputation and connect with decision-makers, it’s also a great place to generate new leads. 

LinkedIn Business Premium gives you access to detailed business insights and advanced features such as targeted campaigns and LinkedIn analytics. This allows you to find the right customers and fine-tune your sales strategy to drive promising leads. 

Whether you want to improve your online reputation, network with industry leaders or generate new leads, LinkedIn is a powerful tool for your facility. If you’re not a LinkedIn guru, leave it up to the professionals at Digital First. We offer self storage operators a variety of specialised digital marketing services, including online reputation management, social media management, copywriting and more. Contact us today to get your free digital marketing audit.

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