How self storage operators can maximise reach using Instagram Reels

We know that self storage is more than just an empty space to store stuff, but that sentiment isn’t shared by all. Usually associated with rusty locks, dusty lots and rows of steel containers, self storage is seen as the furthest thing from fun and inviting. But what if there was a way to rejuvenate your facilities reputation and reach the right people all at once? Enter Instagram Reels. 

If Instagram Reels are as foreign as TikTok videos, then you’ve come to the right place! We’re here to break down these wondrous little clips and how you can use them to take your social media strategy from zero to hero. But before we can get stuck in, what exactly are Instagram Reels? Simply put, they’re short, 15-60 second videos that you can snip, edit and share using Instagram’s Reels feature. 

So, why should you be using Instagram Reels as a self storage operator? For starters, they’re a great way to showcase your brand personality and have some fun while doing it. Whether you want to showcase your storage units, take viewers on a virtual tour of your facility, or share helpful tips and tricks for storing bulky belongings, the possibilities for operators are endless! 

The best part about Instagram Reels is that they’re designed for ordinary Janes and Joes with little to no filming experience. The tricky part is crafting a reel that reaches a wider audience than just your own followers. Here are a few tips to help you get the most out of your Reels:

1. Get creative

Instagram is all about creating entertaining and eye-catching content, and what better way to do that than with Reels. When creating an Instagram Reel, you have the option to add effects, text, animations and music, so the more creative the better! This is your chance to show off your personality and make a lasting impression. Don’t be afraid to have fun and be a little silly. 

2. Use trending music 

Similar to TikTok, Instagram has a “Featured Reels” section that is jam-packed with popular videos you can scroll through for hours. This means that if your Reel is catchy enough and uses the right music, it could be picked up by Instagram’s algorithm and seen by thousands of people.

By adding trending music to your videos, you have a higher chance of appearing in the Reels section and being discovered by a wider audience. Remember to also make sure the lighting and sound quality is top-notch. People are less likely to watch a Reel if the quality is poor.

3. Do your hashtag research 

Another way you can climb to the top of the Reels section is with appropriate hashtags. Be sure to do your hashtag research and jump on a trend when you see one to really maximise the success of your Reel. 

The best place to find relevant hashtags is, of course, Instagram. You can look at what your competitors are doing or simply search the topic your video falls into and select ‘tags’ on Instagram. 

4. Collaborate with influencers

It doesn’t matter if you’re a storage operator with 2 facilities or 20, influencers are worth investing in. Not only do influencers have thousands, sometimes millions, of followers who watch everything they post, but they also know what’s trending and the best ways to boost exposure. 

If you’re just starting out, we’d suggest collaborating with local influencers in your community as they are usually more cost-effective and can target people in your area. You can also outsource micro-influencers to create light, Instagram-friendly content that showcases your facility and positions your brand as one people can trust. 

So if you’re looking for a competitive edge, pick a filter and a trending tune, and get started with Instagram Reels. If you’re eager to give Instagram Reels a try or desperately need a fresh social media strategy for your self storage facility, turn to the experts at Digital First. 

At Digital First, we offer a range of specialised digital marketing services from SEO and PPC to content creators and social media gurus. Contact us now for more information or visit our website to claim a free audit.

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