Janus and Digital First Unlock the Future of Self Storage With AI and Nokē Technology
When you think about the self storage industry, you might not associate it with tech and innovation. But two companies are working to change that; Janus International (“Janus”), the world’s leading self storage manufacturer and innovator of the Nokē smart lock technology, and Digital First, the leading global digital agency for the self storage industry. These companies share a vision of a world in which self storage is a real player in the game of technological innovation . They aim to provide self storage operators with actionable insights into consumer behaviours like never before.
How To Migrate UA To GA4 Like an Expert
The great Google Analytics 4 migration has commenced. Like columns of grunting wildebeest in the Serengeti, digital marketers and self storage operators everywhere have begun the arduous journey from Universal Analytics (UA) to Google Analytics 4 (GA4), as we enter greener pastures for data collection on July 1, 2023. This means that if you haven’t […]
Five reasons to do a digital marketing audit today
If the very idea of going through any type of business audit has you internally cringing, you are not alone. While not fun, audits are necessary to keep your self storage facility running optimally. Think of it like going to the dentist. Nobody particularly likes it, but in the end, you’ll be glad that you […]
Platforms your self storage company should be on and why
Today, it’s not about who you know but where you are. As the digital world grows, having a strong presence on certain platforms is essential to standing out and gaining a reputation as a facility people can trust and rely on. Here are a few online platforms your facility should be on to succeed. 1. […]
How To Make Your Landing Pages Stick
As a business owner in today’s digital society, you know that creating successful landing pages is essential to your success. But what makes a landing page effective? And how can you make sure your visitors stick around long enough to convert? Today, we explore some tips for making your landing pages stick like industrial strength […]
In-house Copywriter vs Agency: What You Need To Know
Finding the right copywriter for your business is a lot like the tale of Cinderella – the right fit can make all the difference. When it comes to finding a copywriter, you can opt to hire a full-time in-house copywriter who will work closely with your team to create content for your website and other […]
How Outsourcing Marketing Works to Your Benefit
Think about all the different areas of your business that you could outsource to make your life easier. You can outsource your accounting, legal work, and even your janitorial services. But what about marketing? Is it really worth outsourcing? The answer is a resounding yes! By outsourcing your marketing needs, you can free up time […]
Why Complete Transparency Is Vital for Self Storage Marketers
How often have you wanted to virtually punch a website for promoting a great deal only to be blindsided by the “true” deal right at the end? This sneaky tactic is beyond frustrating and will only increase the chances of a potential customer bad-mouthing your self storage business online. By being upfront and honest, operators […]
How To Connect To Customers Through Storytelling
Reading a good story often plays with peoples’ emotions, embedding the tale in their minds either because of how much it touched them or how well they could personally relate to it. This is why incorporating storytelling into your blog content is a must. It draws potential customers in, engages them and compels them to […]
Getting To Know Your Target Demographic
Self Storage facilities are great at addressing broad target demographics and meeting their storage needs. So, if you already know your customer base, why would you need to know your target demographics from a more in-depth analysis? Well, because it gives a clear direction for marketing and ensures more consistency, allowing you to build stronger […]