AI: Do Self Storage Operators Really Need It?

It’s not just the tech giants or e-commerce platforms reaping the benefits of AI. Unexpected industries, like self storage, are poised to harness AI’s capabilities to streamline operations, enhance customer experience, and improve profitability.

According to recent insights from a report by McKinsey Technology Council, AI has the potential to create between $3.5 trillion and $5.8 trillion in value annually across various business sectors. While these figures encompass a broad spectrum of industries, the significance of AI’s impact on the self storage sector is unmistakable. The ripple effects of AI’s introduction will be felt across the board.

How To Migrate UA To GA4 Like an Expert

The great Google Analytics 4 migration has commenced.  Like columns of grunting wildebeest in the Serengeti, digital marketers and self storage operators everywhere have begun the arduous journey from Universal Analytics (UA) to Google Analytics 4 (GA4), as we enter greener pastures for data collection on July 1, 2023.  This means that if you haven’t […]

Self Storage SEO: The Definitive Guide [2023]

Self storage is a booming industry. And with more players entering the market every year, it’s becoming tougher to stand out and reach the right customers. Fortunately, as the industry grows and evolves, so do the marketing strategies operators use. One strategy changing the game is in self storage in Search Engine Optimisation (SEO).  With […]

How self storage operators can maximise reach using Instagram Reels

We know that self storage is more than just an empty space to store stuff, but that sentiment isn’t shared by all. Usually associated with rusty locks, dusty lots and rows of steel containers, self storage is seen as the furthest thing from fun and inviting. But what if there was a way to rejuvenate […]

Self storage marketing: why LinkedIn should be a part of your strategy

If TikTok and Instagram are where influencers shine, then LinkedIn is where businesses steal the spotlight. From billionaire business moguls and budding entrepreneurs to bloggers and self-employed mavericks, this platform has become a popular tool for professionals to succeed online.  Today, almost every working professional can be found on LinkedIn. As a result it has […]

Social media marketing: 5 benefits for storage operators

For decades, businesses tried and tested different tactics to build lasting relationships with their customers, and after years of trial and error, they finally got it right. Enter social media. What was once a simple networking platform has transformed into a powerful stage where businesses have a voice and customers actually listen. With social media […]

5 Ways to Make TikTok Work for Your Brand

As a self storage operator, it’s important to stay ahead of the curve when it comes to marketing your brand. One platform that is rapidly gaining popularity and becoming a valuable tool to do just that is TikTok. TikTok is a social media platform deployed in China that focuses primarily on short, trendy videos typically […]

Five reasons to do a digital marketing audit today

If the very idea of going through any type of business audit has you internally cringing, you are not alone. While not fun, audits are necessary to keep your self storage facility running optimally. Think of it like going to the dentist. Nobody particularly likes it, but in the end, you’ll be glad that you […]

Platforms your self storage company should be on and why

Today, it’s not about who you know but where you are.  As the digital world grows, having a strong presence on certain platforms is essential to standing out and gaining a reputation as a facility people can trust and rely on. Here are a few online platforms your facility should be on to succeed.  1. […]

How to grow your social media presence 

Illustration of a man sitting on a laptop with a tree growing out of it

In today’s digital world, social media has become the key to unlocking consumers’ shopping activities and drawing in potential new clients. If your company’s social media presence feels a bit lacking, it may be time for a tune-up.   Below are the best ways to grow your self storage company’s social media presence: Identify your audience […]