Janus and Digital First Unlock the Future of Self Storage With AI and Nokē Technology

When you think about the self storage  industry, you might not associate it with tech and innovation. But two companies are working to change that; Janus International (“Janus”), the world’s leading self storage manufacturer and innovator of the Nokē smart lock technology, and Digital First, the leading global digital agency for the self storage industry. These companies share a vision of a world in which self storage is a real player in the game of technological innovation . They aim to provide self storage operators with actionable insights into consumer behaviours like never before.

Digital First: Innovating AI Excellence in the Self Storage Industry

For better or worse, the advent of ChatGPT into the lives of the public late last year sparked breakthroughs across industries, revolutionising personalised learning, and reshaping the way we engage digitally.  ​ Digital First has seized this watershed moment.  “While others are still grappling to understand its emergence, we’ve swiftly adapted to its capabilities, seamlessly […]

AI: Do Self Storage Operators Really Need It?

It’s not just the tech giants or e-commerce platforms reaping the benefits of AI. Unexpected industries, like self storage, are poised to harness AI’s capabilities to streamline operations, enhance customer experience, and improve profitability.

According to recent insights from a report by McKinsey Technology Council, AI has the potential to create between $3.5 trillion and $5.8 trillion in value annually across various business sectors. While these figures encompass a broad spectrum of industries, the significance of AI’s impact on the self storage sector is unmistakable. The ripple effects of AI’s introduction will be felt across the board.

Self Storage Security: Top Tools in 2023 & Best Ways To Promote Them Online

Security goes hand-in-hand with self storage — the two are practically inseparable. Tenants store their prized and most valuable possessions with a facility, not just because it’s convenient and cost-effective, but because it’s safe. Without a top-notch and robust security system in place, your facility will almost certainly become a target for criminal activity, shattering […]

How To Migrate UA To GA4 Like an Expert

The great Google Analytics 4 migration has commenced.  Like columns of grunting wildebeest in the Serengeti, digital marketers and self storage operators everywhere have begun the arduous journey from Universal Analytics (UA) to Google Analytics 4 (GA4), as we enter greener pastures for data collection on July 1, 2023.  This means that if you haven’t […]

Google Analytics 4 (GA4) Explained for Self Storage Operators

In October 2020, Google dropped a bombshell on the digital marketing world with the introduction of Google Analytics 4 (GA4) – the successor to Universal Analytics (UA).  Google heralded the new-and-improved version as the future of website analytics, with the capability to track the customer journey across multiple platforms and provide insights like never before; […]

Self Storage SEO: The Definitive Guide [2023]

Self storage is a booming industry. And with more players entering the market every year, it’s becoming tougher to stand out and reach the right customers. Fortunately, as the industry grows and evolves, so do the marketing strategies operators use. One strategy changing the game is in self storage in Search Engine Optimisation (SEO).  With […]

How self storage operators can maximise reach using Instagram Reels

We know that self storage is more than just an empty space to store stuff, but that sentiment isn’t shared by all. Usually associated with rusty locks, dusty lots and rows of steel containers, self storage is seen as the furthest thing from fun and inviting. But what if there was a way to rejuvenate […]

Self storage marketing: why LinkedIn should be a part of your strategy

If TikTok and Instagram are where influencers shine, then LinkedIn is where businesses steal the spotlight. From billionaire business moguls and budding entrepreneurs to bloggers and self-employed mavericks, this platform has become a popular tool for professionals to succeed online.  Today, almost every working professional can be found on LinkedIn. As a result it has […]

Social media marketing: 5 benefits for storage operators

For decades, businesses tried and tested different tactics to build lasting relationships with their customers, and after years of trial and error, they finally got it right. Enter social media. What was once a simple networking platform has transformed into a powerful stage where businesses have a voice and customers actually listen. With social media […]