As a self storage operator, it’s important to stay ahead of the curve when it comes to marketing your brand. One platform that is rapidly gaining popularity and becoming a valuable tool to do just that is TikTok.
TikTok is a social media platform deployed in China that focuses primarily on short, trendy videos typically set to music. The rapid ascent of the platform since it first went global in 2018 has been nothing short of remarkable, and today, it has over 1 billion users with that number predicted to rise.
So, the question for operators is no longer if your brand should be on TikTok, but how best to utilise this platform to make it work for your individual brand. We put our social media team to task and they came back with five ways self storage operators can use TikTok to build brand awareness, gain new customers and boost enquiries.
1. Show off your facility
Like Instagram, TikTok is a visual platform that relies on short, fun and personalised videos to attract and engage viewers. This makes it the perfect place to showcase your self storage facility in a way that customers will respond to. Create videos that highlight the best features and amenities of your facility, such as security features, easy access and selection of unit sizes available, and use a powerful CTA to get viewers to find out more or request a quote.
2. Share tips and advice
Self storage can be a confusing and overwhelming concept for some people, especially those who are new to it. One way self storage operators can make the process easier to understand is with TikTok videos. Using short and digestible video content enables you to provide helpful tips, guides and advice for storing certain items, such as how to pack a storage unit, how to properly store furniture and more. This is also a good opportunity to show customers on the fence how easy and convenient self storage can be.
3. Create a branded hashtag
While Facebook and Instagram encourage engaging and informative captions, TikTok is all about one-liners and hashtags. So, if you want to be in the conversation, you need an easy, punchy hashtag people can associate with your brand. Create a branded hashtag for your brand and encourage your followers to use it when sharing videos of your facility and their experiences. This will make it easy for potential customers to find your content and learn more about your brand. A good way to get users familiar with your branded hashtag is with a fun giveaway campaign or competition that requires them to comment with the hashtag to qualify.
4. Share your community
Your self storage facility is more than just a place to store items. It’s also a community filled with friendly people who have their own unique personalities and awkward dance moves. TikTok is just the place to show it all off. Share videos of events and activities that take place at your facility, such as move-in days, charity events, birthdays and any kind of celebration that shows people who you are as a brand. If your team are already TikTokers, you could even get them to join in on a trending dance challenge and share it on your page.
5. Utilise influencers
Influencers can be a powerful tool for reaching a wider audience, especially on TikTok. If you’re looking to appeal to a particular audience, consider partnering with TikTok influencers in your area to create sponsored, personalised content that showcases your facility and encourages their followers to check it out.
With its visual focus, ability to reach a wide audience and potential for influencer partnerships, TikTok can be a valuable tool in the right hands. If you’re no TikTok pro, leave it up to our team of specialists at Digital First. We offer a range of expert digital marketing services from SEO and PPC specialists to content creators and social media gurus to create compelling content that drives results. Contact us now for more information or visit our website to claim a free audit.